Search Engine Optimization

What is SEO?

Few years ago Search Engine Optimization was rather independent discipline only related to Internet Marketing and very often abused by different individuals. Now as Web and Search Engines developed it is integral part of wider discipline called Online Marketing (or Digital Marketing) and is directly connected with Search Engine Marketing (SEM – advertising through search engines). It is highly recommended that your website is optimized for Search Engines otherwise it will not be found among thousands of others and you will never meet with many valuable customers.

What is the difference between SEM and SEO?

In short SEM (Search Engine Marketing) is dealing with paid advertising on Search Engines like: Google, Yahoo or BING (former MSN) when SEO (Search Engine Optimization) is dealing with so called organic results which are FREE (you don’t pay for being listed there).

What are Organic Results?

Search Engines are using extremely complicated algorithms to determine if your website should be presented as the most appropriate result for a particular term (keyword) somebody is searching for.
Many businesses are making a cardinal mistake and do not optimize their website (or do this poorly) thinking that search engine will find them anyway which is a partial truth. They will find you but if your website is not properly optimized it will be displayed somewhere on 5th or 7th page when the main fight is for first two pages of Google results because that’s where the many is.

How the Search Engine Optimization works?

Usually first “optimization” is done by your web developer unfortunately in most cases (95% at least) it fails to perform. The reason is that you need a deep understanding of how actually the Search Engines work and how determine which website is the most valuable for the Searcher in a particular case. The best practice is to collect significant amount of data (Google Analytics), combine it with some other tools and with in depth knowledge of algorithms.   For each website (Business) process of optimization will be a little different, yet principles are the same.

Search Engines (especially Google) can not be fooled. Having said that it is an imperative that only ethical and acceptable methods are being used by us. In our process of optimization we will show Google and other Search Engines signs of quality they need to rank you high. You must understand that the main goal of Google is to deliver the best results for a searcher and it is of paramount importance.

We tailor optimization to needs of the company and that is why we work so well with different size companies. We will not propose the same methods for a small and an average size company as we don’t want to inflate your cost but to deliver an efficient project.

Please use contact form to inquire us about Search Engine Optimization for your website. Please do not forget to give us your website address!